Deadline
The 2027 LCRI clock
Track EPA compliance dates and explain what the lower action level and replacement planning mean for households.
Water Watch
Useful water updates, not a thin news feed
This section should work like a small assignment desk: watch regulations, inventories, annual reports, and large-city programs, then publish only when the update helps a homeowner make a decision.
Inventories
City lookup pages and notices
Turn utility inventory updates into plain-English explainers for residents who see lead, galvanized, unknown, or no record.
Reports
Annual Consumer Confidence Reports
Each July report cycle creates search demand from people trying to decode detected contaminants and lead sampling language.
Testing
Water testing searches before filter purchases
Route "kit," "near me," "lead test," and "heavy metals" searches into a testing decision path before recommending products.
Cities
Local deep dives where the risk is visible
Start with Chicago, then add cities only when there is a public inventory, official program page, and enough search intent.
Publishing rule
What belongs here
| Signal | Publish when | Do not publish when |
|---|---|---|
| Law or deadline | EPA, Federal Register, eCFR, state, or utility source is linked and the household action is clear. | The page only repeats a legal press release without explaining what a homeowner should do. |
| City program | There is an official inventory/lookup, replacement program, funding page, or notice template. | The claim depends only on a news article and cannot be verified by residents. |
| Filter/product angle | The exact certification standard and verification database are linked. | The page becomes an affiliate list before model-level certifications are checked. |